This is our overarching methodology on what startups have to go through to develop sales maturity. Timelines can vary based on the resources/maturity that exists for a startup when we begin working with them.

Having developed sales for multiple early-stage companies, this method of building your sales process, and eventually, your sales org, is the perfect-fit solution for companies that haven’t officially done sales for their product or service thus far.

It can be applied as an annualized program, with monthly billing, providing structure yet flexibility due to the volatility inherent to a new solution entering the market. Each phase can happen in less than a year, but each phase is part of the maturation process for sales in startups.

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Many startups have not formalized any documentation for their sales strategy. They develop pieces of it, but never complete a base statement of strategy.

Having a strategy, even for a concept buyer market, is important because it allows you to have a “skeleton” to your process that you can iteratively improve and put “flesh” onto. If you don’t have a skeleton, you end up with a blob of tissue that can’t move effectively in the market you’re trying to navigate as a startup. Muscles need bones for movement to happen.

Your strategy is the skeletal structure of your revenue operation and the foundation for your future exit/fund-raising efforts for expansion as a company.

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Not every founder needs either of the above “programs”, which are more cookie-cutter solutions we built over years of experience with multiple companies who had unique and common challenges that these programs will help you avoid/overcome. So, there are easy ways to modify support around your existing resources for sales or operations. We assess your tech stack, staff capabilities, revenue/financing/venture capital available, customer base, collateral, etc. to determine how we can mold a service/consulting solution that fits your needs.

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If your company is more mature than being only founder-led in the sales department, then we can talk about supporting your sales team with enablement trainings/coaching support via online sessions/in-person visits (depending on the size of your sales team). Lodging/travel costs are part of the cost of this, but trainings can be customized to your needs and charged accordingly, versus you picking from cookie-cutter topics.