The most cookie-cutter service offering we provide is one consulting service (build sales strategy, assess partnerships process, etc.) and one sales execution service (outbound, meeting management, etc.)

We bring together expert sales pros for both consulting and execution and create a focused solution to keep your spend targeted, with built-in accountability as all agreements are month-to-month until we agree to think more long-term.

Sales srategy and consultative input can be created in a conceptual vacuum, making it hard to translate plans / ideas into the real world to see the desired revenue success.

Attaching fractional sales activity execution for either direct sales or for partner development, focused on a targeted list of prospect / partner accounts and personas that we define with you, enables lower-risk confirmation of your strategy being on the right track.

We tie all execution work to a consulting priority so that we not only give tangible bandwidth to driving sales, but also ensure we are thinking about revenue priorities and not getting lost in being busy. (e.g. we focus on shortening your sales cycle, and we execute outreach to build new pipeline opportunities).

Propping up sales technology for early-stage startups + small businesses can often be simple, yet require a certain level of technical expertise to implement properly.

Get our support assessing and solving for what you need, and we can design a fractional fit for those purposes. It all starts with defining the needs and identifying your challenges.

If the technical needs are beyond our internal staff, we have contractors we can connect to your project to help you solve your problems and optimize your tech stack.

Through years of experience, we’ve found that some clients just don’t need a big fractional service with a month-to-month retainer for devoted attention to growing their business.

Rather than start too big, for the year 2026, new member sign-ups only cost $1,320 for the year (annual billing).

It’s going up to $6,000 in 2027, so now’s the time to lock it in.

That’s $110 per month!! No reason to say no to that. We pursue accounts for you, can talk about your strategy day-to-day, and we provide a hotline in the form of you being able to contact us for help with questions, challenges, etc.

Also, if you get us 5 paid members every year, you can have a membership at no cost for as long as you can keep that up!

So, we created the SP4F Sales Membership. It’s lightweight, high-value, and addresses most of what customers need in the early-stages of approaching a new market or growing their sales consistency.

Get a sales pro who you can mobilize to approach target buyers / accounts, get daily office hours to address sales topics day-to-day, have a monthly pulse connect on your business goals, and access a network of entrepreneurs, sales experts, and sales tech/service vendor relationships through our community.

What do you do to effectively support your sales team, while also keeping them accountable to productivity targets you need to achieve for your revenue data over time?

The sales rep and management relationship is a sensitive one. Sales is a difficult job, and activity doesn’t equal success. However, lower activity, without the desired success, isn’t acceptable either.

Sales in the early-stages is unpredictable, but if you have a sales rep, they need to be putting in work at the very least to develop market data to guide the improvement of product-market fit or clarify why a product pivot makes sense.

Bring us in to see what you’re seeing, understand your situational context, and develop a strategy to improve things along with a service we can provide to implement the strategy we recommend.

We can look at compensation plans, activity plans, measurement criteria, and team culture holistically to help you progress sales effectiveness.

Setting up sequences, filtering contact lists, enrolling contacts, setting up contact exclusions, etc. are often things you’ll never work with enough to master.

We can get this part of your operation handled part-time and optimize your technology investments for sales execution. Tell us what you’re looking to do, and we’ll give you strategic input and indicate how we can fit the right service with your team.

We recommend clients start small with email marketing to assess messaging impact with targeted lists of buyers, however if you figure it out, then it’s usually best to move to a dedicated email marketing company who can spin up the volume you need to grow your revenue at scale. We can help you vet these types of vendors as well when the time comes.

We can’t name every service you might need here. Sometimes you have a unique situation that requires some special part-time sales support. Let’s talk it out, define the best option for you, and create a service solution to solve for it with you and your team.

We love to create solutions where there is a level of ambiguity to what is required for your company progress.